Terms and conditions

Version 2.1 · Effective 23 September 2026 · Last updated 23 September 2026

These terms govern the supply of consulting services by Ace Consulting Enterprises LTD, trading as ACE X, to business clients. Please read them before purchasing. By placing an order, paying an invoice or signing an engagement document, you accept these terms.

1. Who we are

In these terms, “we”, “us” and “ACE X” mean Ace Consulting Enterprises LTD. “You” and “Client” mean the business purchasing our services.

2. What we supply

We supply AI agent implementation and related management consulting services to small and medium businesses. Our services consist of the design, build, deployment and ongoing operation of AI agent systems: virtual workers that handle structured, repetitive jobs such as inbound and outbound call handling, email handling, appointment scheduling and support ticket routing.

2.1 The services

Agent Setup

A one-time engagement to scope, build, test and deploy an AI agent system for the Client's business. The scope, deliverables, timeline and fee are stated in the engagement document. The fee is quoted individually for each build.

Agent Retainer

An ongoing monthly engagement covering the hosting, monitoring, maintenance and support of a deployed agent system. Fee: $300 to $500 per month per agent system, as stated in the engagement document. Continues month to month until cancelled on 30 days’ written notice.

The price that applies is the price stated in your engagement document.

2.2 What we do not supply

ACE X is not a healthcare provider. We do not provide medical, dental, clinical or health advice; we do not treat, diagnose or advise patients; and nothing we supply is medical advice or a medical device. Clinical decisions and clinical compliance remain entirely the Client’s responsibility. ACE X does not access or store patient medical records. Where a healthcare client’s callers share information with its Ace agent in order to book, that information is handled only under a signed HIPAA business associate agreement between ACE X and the client.

We are not a law firm, accountancy practice or regulated financial services firm. We do not provide legal, tax, accounting, investment or insurance advice, and we do not hold or handle Client funds.

3. Forming a contract

A contract is formed when we both sign an engagement document, or when you pay an invoice we have issued for a named service, whichever happens first. The engagement document sets out the service, the fee, the start date and any client-specific terms. Where an engagement document conflicts with these terms, the engagement document prevails.

We may decline any enquiry. Capacity is deliberately limited and a business outside our stated criteria will be told no rather than sold to.

4. The baseline

Where an engagement document provides for performance-based fees, they are calculated against a baseline: the Client’s trailing figures, documented and agreed in writing by both parties before any work starts. We are paid on results above that figure only.

The baseline is derived from Client-supplied records. You are responsible for the accuracy and completeness of the data you give us. Where records are incomplete, the baseline will state the assumptions used.

5. Fees, payment and taxes

5.1 Currency

All fees are quoted and payable in the currency stated in your engagement document, normally US dollars (USD) for clients based in the United States and pounds sterling (GBP) for clients based in the United Kingdom. The currency is fixed in writing before you pay, and every invoice states it on its face unless your engagement document states otherwise. Prices shown on our website are exclusive of any applicable taxes, which are stated in clause 5.5.

5.2 When payment is due

• Fixed fees are invoiced on signature and payable before work begins, unless the engagement document sets a schedule.
• Monthly fees are invoiced in advance on the same day each month.
• Performance fees are invoiced in arrears, following the reporting period in which the relevant revenue was booked, with the calculation attached.

Invoices are payable within 14 days of the invoice date unless stated otherwise.

5.3 How payment is taken

We accept bank transfer and card payment. Card payments are processed by our payment provider; we do not store your full card details. Your bank or card issuer may apply its own currency-conversion or cross-border fees, which are outside our control.

5.4 Late payment

We may suspend the services if an undisputed invoice is more than 14 days overdue, having given you written notice first. We reserve our statutory right to interest and reasonable recovery costs under the Late Payment of Commercial Debts (Interest) Act 1998.

5.5 Taxes

Ace Consulting Enterprises LTD is not currently registered for VAT. No VAT is charged on our fees and our invoices do not show a VAT amount. If we become VAT registered we will update these terms and show VAT separately on invoices from that date.

You are responsible for any withholding tax, sales tax or other levy imposed in your own jurisdiction. Where withholding is required by law, the amount payable to us is grossed up so that we receive the sum invoiced.

6. Our guarantees

Any performance commitment we make for a specific engagement is stated in the engagement document for that engagement. Where a commitment is stated, it is contractual, and the process for claiming under it is set out in our refund and cancellation policy.

6.1 What we do not guarantee

Beyond the guarantees above, we do not warrant any particular level of revenue, bookings, return on advertising spend or business outcome. Figures published on our website describing past results are historical, relate to specific clients and circumstances, and are not a prediction of your results.

7. Your obligations

Our guarantees and our ability to deliver depend on you. You agree to:

• provide accurate data and access to the systems the agent must connect to (telephony, email, calendars, CRM, ticketing) within the timescales agreed;
• make a named person available to us for the duration of the engagement;
• review and approve the agent’s scripts, prompts and permitted actions before go-live, and approve changes where the engagement document requires approval;
• respond to enquiries and appointments the agent system generates, and keep capacity available to serve them;
• obtain and maintain all consents, notices and lawful bases required for us to process any personal data you give us or that the agent system handles on your behalf, and ensure that data you send us contains no medical records, clinical notes or special-category health data;
• hold all licences, registrations and insurances your business requires, and comply with all laws applying to it, including telephone-marketing and electronic-communication rules in your jurisdiction.

If you do not meet these obligations and that materially affects delivery, the guarantees in clause 6 do not apply, and we may extend timelines or suspend the services.

8. Confidentiality

Each party will keep the other’s confidential information confidential, use it only for the engagement, and protect it with at least reasonable care. This does not apply to information that is public through no fault of the receiving party, was already lawfully held, is independently developed, or must be disclosed by law or a regulator. These obligations survive the end of the engagement by three years.

We publish our own company revenue monthly. We never publish Client names, Client revenue or Client data without prior written consent.

9. Data protection

Where we process personal data on your behalf, you are the controller and we are the processor. Our privacy policy explains what we collect and why. Where required, the parties will enter a written data processing agreement setting out the subject matter, duration, nature and purpose of processing, the categories of data subject and personal data, and the security measures applied.

We do not accept, and you must not send us, medical records, clinical notes or special-category health data.

10. Intellectual property

We retain ownership of our methods, frameworks, templates, scripts, scorecards and software, including anything developed before or outside the engagement. On full payment, you receive a perpetual, non-exclusive, worldwide licence to use the deliverables we produce for you within your own business.

You retain ownership of your data, brand assets and customer lists. You grant us a limited licence to use them solely to deliver the services.

11. Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited.

Subject to that:

• neither party is liable for loss of profit, loss of business, loss of goodwill, loss of anticipated savings, or any indirect or consequential loss;
• our total aggregate liability arising out of or in connection with an engagement is limited to the total fees paid by you to us under that engagement in the twelve months before the claim arose;
• we are not liable for losses arising from inaccurate data you supplied, from your failure to meet clause 7, or from the acts of third-party platforms and advertising networks.

12. Term, termination and suspension

Fixed-term engagements run for the period stated. Retainer engagements continue monthly until either party gives 30 days’ written notice, expiring at the end of a paid month.

Either party may terminate immediately on written notice if the other commits a material breach that is not remedied within 14 days of written notice, or becomes insolvent.

On termination you must pay for services supplied and performance fees earned up to the termination date. Refund treatment is set out in our refund and cancellation policy.

13. Events outside our control

Neither party is liable for failure or delay caused by an event beyond its reasonable control. Where such an event continues for more than 30 days, either party may terminate the affected engagement on written notice.

14. General

Assignment. Neither party may assign these terms without the other’s written consent, not to be unreasonably withheld.

Subcontracting. We may use subcontractors and remain responsible for their work.

No partnership. Nothing here creates a partnership, joint venture or employment relationship.

Third parties. No one other than the parties has any right to enforce these terms under the Contracts (Rights of Third Parties) Act 1999.

Entire agreement. The engagement document and these terms are the entire agreement between us on their subject matter.

Severance. If any provision is found unenforceable, the rest remains in force.

Changes. We may update these terms. The version that applies to your engagement is the version in force when your contract was formed. We will tell you in writing before any change affects a live engagement.

14A. Text message (SMS) program

Program name: ACE X Callback and Booking Updates.

What you receive: texts from ACE X (Ace Consulting Enterprises LTD) about your callback request and any call you book with us, including confirmations, reminders, a follow-up if we miss each other, and replies to messages you send us. We do not send marketing texts under this program.

Message frequency varies, up to 10 messages per request. Message and data rates may apply.

Reply HELP for help. Reply STOP to opt out at any time; you will receive one confirmation and no further messages.

Support: hadi@aceexpansion.co or +1 646 849 1920.

Carriers are not liable for delayed or undelivered messages.

How we handle your data is set out in our privacy policy.

15. Governing law and disputes

These terms and any dispute arising out of them, including non-contractual disputes, are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction.

Before starting proceedings, and before raising a payment dispute or chargeback with a bank or card issuer, both parties agree to raise the matter in writing to hadi@aceexpansion.co and allow 14 days for a good-faith resolution. Most billing questions are settled the same week.

Questions about these terms: hadi@aceexpansion.co or +44 7538 719039.