Terms and conditions
Version 1.0 · Effective 25 August 2026 · Last updated 25 August 2026
These terms govern the supply of consulting services by Ace Consulting Enterprises LTD, trading as ACE X, to business clients. Please read them before purchasing. By placing an order, paying an invoice or signing an engagement document, you accept these terms.
These are business-to-business terms. ACE X supplies services only to businesses acting in the course of their trade. We do not sell to consumers, and statutory consumer rights, including the Consumer Contracts Regulations 2013, do not apply to these contracts.
1. Who we are
| Registered name | Ace Consulting Enterprises LTD |
|---|---|
| Trading as | ACE X |
| Registered in | England and Wales |
| Company number | 15600309 |
| Registered office | 6 Allison Bank, Geoffrey Watling Way, Norwich, England, NR1 1GW |
| VAT number | Not VAT registered |
| Contact | hadi@aceexpansion.co · +44 7538 719039 |
In these terms, “we”, “us” and “ACE X” mean Ace Consulting Enterprises LTD. “You” and “Client” mean the business purchasing our services.
2. What we supply
We supply management consulting services to owner-operated medical spas and aesthetic clinics. Our services consist of commercial analysis, systems design and implementation, marketing management, and staff training.
2.1 The services
- Practice Value Score
- A free diagnostic questionnaire producing a score and an estimate of recoverable revenue, with the calculation shown. No fee, no obligation, and no contract is formed by completing it.
- 21-Day Patient Reactivation
- A fixed 21-day engagement to contact and re-book a Client’s existing patient list. Fee: $2,500 plus 15% of reactivated booked revenue. Subject to the 2x-or-free guarantee in clause 6.1. Capacity is limited to four engagements per calendar month.
- 90-Day Expansion Sprint
- A fixed 90-day engagement addressing operational gaps identified in the diagnostic. Fee: $10,000 fixed. Subject to the milestone term in clause 6.2.
- Practice Value Partnership
- An ongoing engagement. Fee: $5,000 per month plus 10% of revenue growth above a signed baseline. Application-based, with a maximum of four concurrent clients. Subject to the six-month performance term in clause 6.3.
Current prices are published at aceexpansion.co/pricing.html. The price that applies is the price stated in your engagement document.
2.2 What we do not supply
ACE X is not a healthcare provider. We do not provide medical, dental, clinical or health advice; we do not treat, diagnose or advise patients; and nothing we supply is medical advice or a medical device. Clinical decisions and clinical compliance remain entirely the Client’s responsibility.
We are not a law firm, accountancy practice or regulated financial services firm. We do not provide legal, tax, accounting, investment or insurance advice, and we do not hold or handle Client funds.
3. Forming a contract
A contract is formed when we both sign an engagement document, or when you pay an invoice we have issued for a named service, whichever happens first. The engagement document sets out the service, the fee, the start date and any client-specific terms. Where an engagement document conflicts with these terms, the engagement document prevails.
We may decline any enquiry. Capacity is deliberately limited and a practice outside our stated criteria will be told no rather than sold to.
4. The baseline
Performance fees are calculated against a baseline: the Client’s trailing revenue, documented and agreed in writing by both parties before any work starts. We are paid on growth above that figure only.
The baseline is derived from Client-supplied records. You are responsible for the accuracy and completeness of the data you give us. Where records are incomplete, the baseline will state the assumptions used.
5. Fees, payment and taxes
5.1 Currency
All fees are quoted and payable in the currency stated in your engagement document, normally US dollars (USD) for clients based in the United States and pounds sterling (GBP) for clients based in the United Kingdom. The currency is fixed in writing before you pay, and every invoice states it on its face unless your engagement document states otherwise. Prices shown on our website are exclusive of any applicable taxes, which are stated in clause 5.5.
5.2 When payment is due
- Fixed fees are invoiced on signature and payable before work begins, unless the engagement document sets a schedule.
- Monthly fees are invoiced in advance on the same day each month.
- Performance fees are invoiced in arrears, following the reporting period in which the relevant revenue was booked, with the calculation attached.
Invoices are payable within 14 days of the invoice date unless stated otherwise.
5.3 How payment is taken
We accept bank transfer and card payment. Card payments are processed by our payment provider; we do not store your full card details. Your bank or card issuer may apply its own currency-conversion or cross-border fees, which are outside our control.
5.4 Late payment
We may suspend the services if an undisputed invoice is more than 14 days overdue, having given you written notice first. We reserve our statutory right to interest and reasonable recovery costs under the Late Payment of Commercial Debts (Interest) Act 1998.
5.5 Taxes
Ace Consulting Enterprises LTD is not currently registered for VAT. No VAT is charged on our fees and our invoices do not show a VAT amount. If we become VAT registered we will update these terms and show VAT separately on invoices from that date.
You are responsible for any withholding tax, sales tax or other levy imposed in your own jurisdiction. Where withholding is required by law, the amount payable to us is grossed up so that we receive the sum invoiced.
6. Our guarantees
These guarantees are contractual and are the sole performance commitments we make. They are set out in full, with the process for claiming, in our refund and cancellation policy.
6.1 21-Day Patient Reactivation — 2x-or-free
If the reactivation campaign books less than $5,000 of revenue within the 21-day engagement period, we refund the $2,500 fixed fee in full and no performance fee is charged. Conditional on clause 7.
6.2 90-Day Expansion Sprint — milestone pause
Delivery milestones are set in the engagement document. If a milestone slips for reasons within our control, invoicing pauses until the milestone is met. You are not charged for time we have not delivered.
6.3 Practice Value Partnership — six-month performance term
The engagement document states a six-month performance target. If that target is not met by the end of month six for reasons within our control, we continue to supply the services at no monthly fee until it is met. Performance fees on actual growth still apply.
6.4 What we do not guarantee
Beyond the guarantees above, we do not warrant any particular level of revenue, bookings, return on advertising spend or business outcome. Figures published on our website describing past results are historical, relate to specific clients and circumstances, and are not a prediction of your results.
7. Your obligations
Our guarantees and our ability to deliver depend on you. You agree to:
- provide accurate revenue and patient-list data, and access to the systems we need, within the timescales agreed;
- make a named person available to us for the duration of the engagement;
- respond to booking enquiries generated by our work, and keep clinic capacity available to serve them;
- obtain and maintain all consents, notices and lawful bases required for us to process any personal data you give us, and ensure that data you send us contains no patient health or clinical information;
- hold all licences, registrations and insurances your practice requires, and comply with all laws applying to it, including advertising and healthcare-marketing rules in your jurisdiction;
- approve marketing copy before it is published where the engagement document requires approval.
If you do not meet these obligations and that materially affects delivery, the guarantees in clause 6 do not apply, and we may extend timelines or suspend the services.
8. Confidentiality
Each party will keep the other’s confidential information confidential, use it only for the engagement, and protect it with at least reasonable care. This does not apply to information that is public through no fault of the receiving party, was already lawfully held, is independently developed, or must be disclosed by law or a regulator. These obligations survive the end of the engagement by three years.
We publish our own company revenue monthly. We never publish Client names, Client revenue or Client data without prior written consent.
9. Data protection
Where we process personal data on your behalf, you are the controller and we are the processor. Our privacy policy explains what we collect and why. Where required, the parties will enter a written data processing agreement setting out the subject matter, duration, nature and purpose of processing, the categories of data subject and personal data, and the security measures applied.
We do not accept, and you must not send us, patient medical records, clinical notes or special-category health data.
10. Intellectual property
We retain ownership of our methods, frameworks, templates, scripts, scorecards and software, including anything developed before or outside the engagement. On full payment, you receive a perpetual, non-exclusive, worldwide licence to use the deliverables we produce for you within your own business.
You retain ownership of your data, brand assets and customer lists. You grant us a limited licence to use them solely to deliver the services.
11. Liability
Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited.
Subject to that:
- neither party is liable for loss of profit, loss of business, loss of goodwill, loss of anticipated savings, or any indirect or consequential loss;
- our total aggregate liability arising out of or in connection with an engagement is limited to the total fees paid by you to us under that engagement in the twelve months before the claim arose;
- we are not liable for losses arising from inaccurate data you supplied, from your failure to meet clause 7, or from the acts of third-party platforms and advertising networks.
12. Term, termination and suspension
Fixed-term engagements run for the period stated. The Practice Value Partnership continues monthly until either party gives 30 days’ written notice, expiring at the end of a paid month.
Either party may terminate immediately on written notice if the other commits a material breach that is not remedied within 14 days of written notice, or becomes insolvent.
On termination you must pay for services supplied and performance fees earned up to the termination date. Refund treatment is set out in our refund and cancellation policy.
13. Events outside our control
Neither party is liable for failure or delay caused by an event beyond its reasonable control. Where such an event continues for more than 30 days, either party may terminate the affected engagement on written notice.
14. General
Assignment. Neither party may assign these terms without the other’s written consent, not to be unreasonably withheld.
Subcontracting. We may use subcontractors and remain responsible for their work.
No partnership. Nothing here creates a partnership, joint venture or employment relationship.
Third parties. No one other than the parties has any right to enforce these terms under the Contracts (Rights of Third Parties) Act 1999.
Entire agreement. The engagement document and these terms are the entire agreement between us on their subject matter.
Severance. If any provision is found unenforceable, the rest remains in force.
Changes. We may update these terms. The version that applies to your engagement is the version in force when your contract was formed. We will tell you in writing before any change affects a live engagement.
15. Governing law and disputes
These terms and any dispute arising out of them, including non-contractual disputes, are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction.
Before starting proceedings, and before raising a payment dispute or chargeback with a bank or card issuer, both parties agree to raise the matter in writing to hadi@aceexpansion.co and allow 14 days for a good-faith resolution. Most billing questions are settled the same week.
Questions about these terms: hadi@aceexpansion.co or +44 7538 719039.